Steps to increase Footfall to your Store

        Steps to increase Footfall to your Store

     In recent times more and more companies are opening exclusive brand stores to promote and sell their product and service and to create a great shopping experience to the consumers, be it a telecom store or a big it a Hyper store, everyone wants to impress their customers and to take a maximum share of their disposable income.

Out of all this there is one thing which has to be done before give shoppers a great experience,

To Invite them to store or Increase Foot Fall,

So here are few Simple steps to Increase Footfall to your store

Create Event: These days most stores give great offers on special events like anniversary, weekends, season sale. One such example is Big Bazaar’s Big day which they celebrate on their anniversary day, and also gives weekly offers on Wednesday Bazaar to drive sales and increase walk in.

Communication: Its very important to have a communication strategy for all your offers and celebrations, communicate extensively using various (ATL-Print Ads,TV commercials, Radio Ad)- (BTL-Paper inserts, Float Activity).

Own Your Neighborhood: This is most important aspect to increase footfall, its like plucking low hanging fruits, these customers are more loyal to your store then someone coming from far off place,  

Go Digital: Have your store presence felt on various digital platforms like social media, online listings and local listings, these days social media is emerging as one of the digital platform to communicate and to advertise.

Develop Website and Optimize: Create a stunning website and optimize it for various search engine, these days consumer look at various options online before finally entering the store

Target Right Audience: Its always important to target right audience in all your communication pertaining to your store, Eg if your store sells  hi end home furniture’s then all your communication effort should be directed towards High in come Group individuals who can be your prospective customers, this will avoid irrelevant footfalls.

Train Your Sales Staff: train your sales staff to deliver great shopping experience to your customers, Eg when ever I go to Shell store to fuel my vehicle I feel happy for the kind of service they offer, right from greeting the customers to give free value added service like oil check, windscreen wash ect.

Delight Your Customers: Give them more than what they expect, big bazzar has started to give free home delivery of products, with a delivery limit of 7 Km,  So I don’t have to undergo the pain of carry heavy shopping bags, I can shop while coming from office on weekdays and don’t want to wait till weekends.