Steps to increase Footfall to your Store

        Steps to increase Footfall to your Store

     In recent times more and more companies are opening exclusive brand stores to promote and sell their product and service and to create a great shopping experience to the consumers, be it a telecom store or a big it a Hyper store, everyone wants to impress their customers and to take a maximum share of their disposable income.

Out of all this there is one thing which has to be done before give shoppers a great experience,

To Invite them to store or Increase Foot Fall,

So here are few Simple steps to Increase Footfall to your store

Create Event: These days most stores give great offers on special events like anniversary, weekends, season sale. One such example is Big Bazaar’s Big day which they celebrate on their anniversary day, and also gives weekly offers on Wednesday Bazaar to drive sales and increase walk in.

Communication: Its very important to have a communication strategy for all your offers and celebrations, communicate extensively using various (ATL-Print Ads,TV commercials, Radio Ad)- (BTL-Paper inserts, Float Activity).

Own Your Neighborhood: This is most important aspect to increase footfall, its like plucking low hanging fruits, these customers are more loyal to your store then someone coming from far off place,  

Go Digital: Have your store presence felt on various digital platforms like social media, online listings and local listings, these days social media is emerging as one of the digital platform to communicate and to advertise.

Develop Website and Optimize: Create a stunning website and optimize it for various search engine, these days consumer look at various options online before finally entering the store

Target Right Audience: Its always important to target right audience in all your communication pertaining to your store, Eg if your store sells  hi end home furniture’s then all your communication effort should be directed towards High in come Group individuals who can be your prospective customers, this will avoid irrelevant footfalls.

Train Your Sales Staff: train your sales staff to deliver great shopping experience to your customers, Eg when ever I go to Shell store to fuel my vehicle I feel happy for the kind of service they offer, right from greeting the customers to give free value added service like oil check, windscreen wash ect.

Delight Your Customers: Give them more than what they expect, big bazzar has started to give free home delivery of products, with a delivery limit of 7 Km,  So I don’t have to undergo the pain of carry heavy shopping bags, I can shop while coming from office on weekdays and don’t want to wait till weekends. 

Digital Marketing –The Big Thing Happening

Digital Marketing –The  Big  Thing Happening

What, Why of Digital Marketing

Digital marketing is a Marketing technique which involves use of electronic devises like Computers, laptops, Tablets and mobile devises to promote a given product and to engage the consumers.

Why Digital Marketing

In this modern era where more and more people are having access to Internet and digital devices it’s very much essential for the company to set aside a specific amount of budget for its digital campaigns.

Below is the list of reasons why a company should go online……

• Equal Opportunity-It gives equal opportunity for both small and medium enterprise to compete with
• Cost Effective-Digital marketing is cost effective when compared to traditional marketing
• Measurable-all digital campaigns can be measured through various parameters such as Clicks, and conversions.
• Customer Engagement-With digital marketing one can engage with their target audience and know their insights and preferences
• Specific Targeting-with digital marketing campaigns one can easily target specific audience based on various parameters such as geography, age gender, preferences, income group etc.
• Real Time Results- with digital campaigns you can get to know real time results, and based on these results one can refine and adjust campaigns for increasing its effectiveness.

How to Handle Mid-Career Crisis

             Imagine you are working for a company from very long time, your boss likes your work very much, you have received couple of awards and your carrier graph seems to be good, but one day suddenly company decides that you service is no longer required and your are Laid Off….

Have you ever thought how you will handle this stressful situation? I will share some of the tips to combat stress, and manage this situation and come out with flying colors

Don’t Panic- in this situation try to be calm and composed, the more you panic your thought process could tarnish and you will increase your stress level and this could lead to unwanted health related issues.

Workout: Try hitting a gym, yoga or Meditate sounds funny isn’t it, but these things can reduce your stress level during the time of uncertainties and can bring positive vibrations.

Ask Help from Your Seniors: Speak to your superiors and tell them about your situation and they could guide you to a right direction or could help you in getting a right job through their reference.

Be Active on Job Sites: Be active on Job sites, and start applying for suitable vacancy

Spend Time with your Pet: Spending some good time with pets could be very useful in reducing stress

Pursue your Hobby: Not everyone gets time to pursue their hobby, Use this time to pursue your hobby like painting, Photography or gardening

Enhance Your Skills: It’s always important to enhance your skills with related to your profession which could give boost to your carrier. There are lot of short term courses to which you can enroll to enhance your skills.

Speak to Positive thinkers: Speak to people with Positive attitude towards life and in turn you could also start looking life in a better way.

Be Active on Professional Networking Sites: Be active on professional networking sites like LinkedIn, which could help you in getting a job and also expand your network. Lot of recruiters are now looking for professional networking sites to fill in their vacancy.